From coastal tourism and regional co-operation, to cultural heritage recognition, it’s been an important week for destinations. Here’s what you missed.
Abu Dhabi partners with Trip.com to boost tourism from East Asia
Abu Dhabi has teamed up with Trip.com, one of Asia’s biggest travel platforms, to attract more tourists from China and South Korea. This collaboration aims to boost Abu Dhabi’s global presence and aligns with the emirate’s strategy of drawing in 39.3 million visitors by 2030. Through this partnership, Trip.com will showcase Abu Dhabi’s attractions through marketing campaigns and curated travel experiences across their platforms. The collaboration follows other similar agreements with Agoda and MakeMyTrip, solidifying Abu Dhabi’s position as a top travel destination. Read the full story here.
Yas Island prepares for roars of laughter
The 2nd annual Abu Dhabi Comedy Season is returning to Etihad Arena on Yas Island from 26 April to 12 July 2025. Following a hugely successful inaugural year that drew over 40,000 attendees and featured comedy giants like Dave Chappelle, the 2025 edition promises an even bigger and better line-up. So far, comedy fans can look forward to performances comedy legends, including the sharp witted Trevor Noah (26 Apr), the energetic humour of Kevin Hart (2 May), the relatable stories of Gabriel ‘Fluffy’ Iglesias (3 May), the observational comedy of Michael McIntyre (10 May), the engaging style of Jo Koy (29 May), the unique charm of Gad Elmaleh (30 May), and the unapologetic takes of Bill Burr (12 Jul).
UAE promotes green tourism to showcase natural beauty and sustainability
The United Arab Emirates has launched a campaign to promote “green tourism,” aiming to raise environmental awareness while highlighting the nation’s natural attractions. Visitors are encouraged to explore a range of different places, including islands, beaches, mountains, and nature reserves, with an emphasis on preserving these environments for future generations. This initiative aligns with the UAE’s domestic tourism strategy, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, to position the country as a premier destination by fostering an integrated tourism ecosystem.
Dubai Department of Economy and Tourism partners with IHG Hotels & Resorts to enhance visitor experience
The Dubai Department of Economy and Tourism (DET) has partnered with IHG Hotels & Resorts to boost Dubai’s tourism offerings. The collaboration will involve joint marketing, hospitality training, and developing new experiences, including integrating Dubai attractions into IHG’s One Rewards loyalty programme (with more than130 million members). IHG staff will also have access to training at DET’s Dubai College of Tourism, ensuring they re updated on the latest news and experiences. ensuring they are equipped with the latest industry knowledge and best practices.
IHG currently operates 117 Middle Eastern hotels (27 in Dubai), with upcoming Dubai openings including the Ciel, Vignette Collection (2025), and the InterContinental Resort Portofino (2026). Dubai’s tourism continues to grow, with 14.96 million visitors between January and October 2024 (an 8% increase year-on-year), 77% hotel occupancy, and a total of 152,532 rooms across 827 hotels.
Guy Ritchie films ‘Fountain of Youth’ at Egypt’s archaeological sites
Renowned filmmaker Guy Ritchie is shooting his latest production, Fountain of Youth, at various archaeological sites across Egypt. The action-adventure film, inspired by Indiana Jones, follows estranged siblings on a global quest for the mythical Fountain of Youth. Starring John Krasinski and Natalie Portman, the production has filmed scenes in locations such as Cairo, Luxor, and the Valley of the Kings. Ritchie’s decision to film in Egypt underscores the country’s appeal as a cinematic destination, combining breathtaking landscapes with rich historical heritage. This project is expected to bring global attention to Egypt’s archaeological wonders, providing a boost to the tourism industry.
NEOM Media partners with global game publishers to boost Saudi startups
NEOM Media’s Gaming division has launched rtner Network’ as part of the ‘Level Up’ accelerator program, aiming to strengthen Saudi Arabia’s gaming ecosystem. The network includes publishing partners such as Kwalee, Sandsoft, Tamatem Games, and Black Smoke Studios. This initiative seeks to enhance NEOM Media’s portfolio of startups by connecting them with global publishing companies, providing funding, mentorship, and increased visibility. By fostering collaborations between local game developers and international publishers, NEOM Media aims to drive innovation and position itself as a catalyst for the game development industry within Saudi Arabia and the broader MENA region.
RAKTDA and Rayna DMC host successful destination workshop in Kolkata
On 16 December 2024, Ras Al Khaimah Tourism Development Authority (RAKTDA) and Rayna DMC conducted a destination workshop at the Taj Bengal in Kolkata, India. The event aimed to strengthen ties with Kolkata’s travel trade community and showcase Ras Al Khaimah’s diverse offerings, including natural landscapes, luxury resorts, adventure tourism, and authentic Arabian experiences. Socorro Morake of RAKTDA highlighted the emirate’s attractions and MICE incentive programs, while Ranjan Kumar Singh of Rayna DMC presented bespoke travel solutions tailored for Indian travellers. The workshop featured interactive sessions, providing updates on new developments and fostering collaborative partnerships. This initiative underscores Ras Al Khaimah’s commitment to positioning itself as a versatile and appealing destination for diverse traveller segments.
Earlier this week …
DCT Abu Dhabi recognised for excellence by UN Tourism
The Department of Culture and Tourism of Abu Dhabi (DCT Abu Dhabi) has earned the prestigious UN Tourism QUEST certification, recognising its excellence in destination management. Abu Dhabi becomes the sixth Destination Management Organization (DMO) globally and the first in the Middle East to receive this honour, which acknowledges the irganisation’s commitment to sustainability, governance, and high-quality destination management practices.
DCT Abu Dhabi achieved outstanding scores in the certification’s three assessment areas after completing 120 hours of training with the UN Tourism Academy, covering topics like sustainable tourism and governance. The QUEST certification, valid for four years, emphasises the importance of public-private partnerships and effective governance in destination management.
DET’s second city briefing
The Dubai Department of Economy and Tourism (DET) recently held a comprehensive tourism briefing, showcasing the city’s continuing commitment to driving growth in the sector under the Dubai Economic Agenda D33. Key discussions highlighted Dubai’s recent tourism successes and its ambitious plans to further elevate its position as a top global destination.
Achievements also mentioned were the Dubai Fitness Challenge, the Dubai Shopping Festival, and expanding global operations. With record-breaking participation and strategic marketing, Dubai welcomed 14.96 million visitors (Jan-Oct 2024), an 8% rise, supported by campaigns like Dubai – What’s Not To Love and If You Go, You Know.
Dubai unveils 2025 retail calendar
Dubai Festivals and Retail Establishment (DFRE) has unveiled its 2025 Retail Calendar, featuring a series of citywide events to enhance Dubai’s retail landscape. The calendar includes 18 unique events, such as the iconic Dubai Shopping Festival (DSF), Dubai Summer Surprises (DSS), Ramadan in Dubai, Eid in Dubai, and the Dubai Esports and Games Festival. Catering to diverse interests with the aim to boost tourism, shopping, and entertainment in line with Dubai’s D33 economic goals, the calendar also highlights Dubai Fashion Season and offers personalised experiences to attract both business and leisure travellers. With events tailored for various audiences, including fashion enthusiasts and gaming fans, the calendar will contribute to increasing footfall and sales across over 1,000 brands and 4,000 outlets annually.
UAE promotes regional cooperation at Arab Ministerial Council for Tourism
The UAE participated in the 27th Arab Ministerial Council for Tourism meeting in Cairo, to enhance regional cooperation and tourism flows among Arab nations. The UAE delegation took part in discussions that emphasised the importance of collaboration in creating innovative strategies, preserving Arab heritage, and boosting investments.
Highlighting its tourism growth, the UAE reported AED 33.5 billion in hotel revenues (Jan-Sept 2024), an 8% rise in hotel nights, and a 77.8% occupancy rate, which is one of the highest global figures. This reflects the strength of the UAE Tourism Strategy 3031. Meanwhile, the UAE has ranked first in the Middle East and North Africa and 18th globally in the Travel & Tourism Development Index issued by the World Economic Forum.
UNESCO recognises UAE’s Henna for its cultural heritage
Henna has been added to UNESCO’s Intangible Cultural Heritage list, marking the 16th UAE element recognised since 2010. Approved during UNESCO’s 19th session in Paraguay, Henna symbolises cultural artistry, rituals, and traditions in the UAE. Officials, including Sheikh Salem Al Qassimi and Mohamed Al Mubarak, emphasised pride in preserving heritage for future generations, highlighting Henna’s enduring role in ceremonies and its significance in Arab civilisation. This honour will further boost cultural tourism, encouraging visitors to explore the rich history of the UAE.
Oman launches virtual tour service, restores 40 heritage sites
Oman has launched a Virtual Tour service, enabling global audiences to explore the country’s landscapes and modern infrastructure online, through Google’s Streetview. Under the Ministry of Transport, Communications and Information Technology (MTCIT), the project’s first phase features 360-degree views of iconic sites like UNESCO-listed Khor Rori, showcasing Oman’s cultural and natural richness. Utilising “Trekkers” devices, 36,000 km have been mapped for immersive experiences. Set to expand in 2025, the initiative highlights Oman’s digital presence, promoting its beauty and positioning it as a top-of-mind global tourist destination.
Meanwhile, it was reported in the Muscat Daily that the Ministry of Heritage and Tourism (MHT) has successfully restored 40 heritage sites in South Batinah, including castles, forts, towers, and mosques; and is now offering investment opportunities at Al Hazm Fort and Al Numan Fort. The governate boasts 411 historical landmarks, and ongoing projects include tourist camps in Al Abiyad Sands and Khabbat al Ja’adan. Also, 67 plots of land have been allocated for tourism sector investment across six wilayats.
The MHT’s efforts in the tourism sector have led to the addition of 28 new facilities in 2024, including guest houses, green lodges, and hotel apartments, adding 95 new rooms and apartments. The number of travel agencies and tour operators in the region has also increased significantly. Highlighting the importance of South Batinah’s favourable climate, ongoing developments in villages like Balad Sait, Kan, Hadash, and Jabal al Sarat are expected to boost tourism further.
Jordan Tourism Board wins at EurAsia Gulf awards
The Jordan Tourism Board (JTB) was honored at the EurAsia Gulf Awards for its outstanding contribution to the tourism sector in the Tourism Revenue Growth Excellence Award. The award recognises the JTB’s efforts in promoting Jordan’s rich heritage, diverse landscapes, and world-renowned attractions such as Petra, the Dead Sea, and Wadi Rum.
The event honoured 13 institutions across a variety of sectors from AI to healthcare, as well as individuals for their leadership and contributions.
Morocco’s tourism receipts soar
Morocco is experiencing a booming tourism sector, outpacing even Egypt in terms of tourism receipts. The region has just surpassed it’s yearly forecasted arrivals of 15 million, a month early. The end of November saw tourist arrivals hit 15.9 million, getting closer to its goal to attract 17 million tourists per year by 2026.
The country has seen a significant increase in international arrivals, and tourism receipts have grown substantially, bolstered by the popularity of Morocco’s cities, coastal resorts, and adventure tourism offerings.
