According TripAdvisor’s 2025 global report, Abu Dhabi’s Sheikh Zayed Grand Mosque (SZGM) has catapulted to 8th place among the world’s most breathtaking landmarks, surging two spots from last year’s ranking to cement its status as a global treasure. In the Middle East, it continues to reigns supreme as the #1 spot among the region’s most iconic attractions, a testament to its unparalleled allure and charm.
Yet beyond accolades, its vibrancy lies in its draw. Last year, the spectacular mosque welcomed a staggering 6.58 million visitors and worshippers, reflecting a 20 % growth from 2023 figures. More than mere numbers, they represent stories of awe, learning, and cultural connection.
With 81% of its guests coming from abroad, led by visitors from India, China, Russia, and the U.S., SZGM plays a vital role in Abu Dhabi’s tourism ecosystem, welcoming millions who contribute to the emirate’s economic vibrancy and cultural outreach.
Against this backdrop, the mosque’s leadership has been reshaping the experience with much heart. Dr. Yousef Al Obaidli, Director-General of SZGMC, points to the strategic enrichment of visitor services as the secret behind its global rise as a must-see attraction.
“The global recognition attained by Sheikh Zayed Grand Mosque in Abu Dhabi reflects the visionary leadership of the UAE. It is the outcome of the centre’s strategic plan, which focuses on enhancing services and providing exceptional experiences for its guests. This success crowns a continuous series of outstanding initiatives and services offered throughout the year. These efforts have included the development of both cultural and physical infrastructure, enhancement of facilities, excellence in specialist staff, and the empowerment of Emirati youth by qualifying them to deliver cultural tours and host the mosque’s diverse visitors through distinguished programmes that embody the mosque’s civilisational message.” – Dr. Yousef Al Obaidli
A treasure trove of experiences, the mosque features a visitor centre, Souq Al Jami’, and a jogging track with stunning views. Led by experts, the SZGM Centre offers immersive cultural tours and experiences, including “Unseen Glimpses” and Sura evening tours, available 24/7.
With the El-Delleel multimedia device, visitors can also enjoy tours in 14 languages, including sign language. As a global hub for cultural dialogue, the SZGM attracts dignitaries and international visitors (82% of its guests), with innovative services and facilities like the Dome of Peace, Al Jami Library, and exhibitions.
In essence, SZGM has become much more than a religious site. It is a civilisational beacon, drawing millions year in, year out, inviting them to explore, reflect, and connect across borders within its serene embrace.
