Responsible for managing and driving strategic partnerships in both the commercial and sports sectors, aligning these initiatives with DCTCM’s overarching marketing strategy. This role aims to enhance DCTCM’s marketing initiatives through partners’ ecosystems and platforms, and so the role requires effective market research, innovative partnership models, and active engagement with key stakeholders.

Commercial Partnerships

• Develop and manage strategic partnerships with organizations such as banks, telecom groups, FMCGs, and others.
• Conduct market research to identify high-priority markets and partnership opportunities, tailoring strategies to regional and global objectives.
• Scope and define partnership models, including loyalty programs and innovative collaborations.
• Drive activation and execution of partnerships, ensuring alignment with DCTCM’s marketing spectrum and wider business goals.

Sports Partnerships

• Build and manage partnerships with sports entities such as clubs (e.g., Real Madrid), athletes, and sports brands.
• Explore new avenues for leveraging sports sponsorships to enhance DCTCM’s marketing agenda.

Relationship and Portfolio Management

• Maintain strong relationships with partners, ensuring effective collaboration and performance evaluation.
• Oversee a portfolio of “Content through Partnerships,” which oversees the entire organization’s content that is produced through commercial, sports or other external partners like fashion brands, social media platforms (e.g. Beautiful Destinations). This does not include managing content produced but rather manage to portfolio to ensure they are aligned and delivering on key strategic objectives.
• Setup and manage operational projects within DCTCM be it related to partnerships or other operational areas in the organization as agreed with management.