The Saudi Travel Market (STM) has cemented its position as a leading event in the tourism and travel sector, following the conclusion of its second edition.
This year’s exhibition welcomed 185 exhibitors from 35 countries, drawing in 14,653 visitors comprised of industry leaders and key decision-makers. In comparison, the first STM in 2024 welcomed 135 exhibitors from 20 countries and 10,570 visitors.
The event’s success was also marked by the signing of 87 agreements, spanning various fields such as tourism, hospitality, aviation, and travel technology.
Beyond deal-making, the event also facilitated knowledge-sharing and discussions via 30 lectures and presentations delivered by renowned experts and specialists in their fields. These sessions highlighted the latest trends in the travel and tourism industry, with a focus on innovation and sustainability.
According to Mohammed Al-Harbi, CEO of Rent Exhibitions & Conferences, the Saudi Travel Market’s success reflects the Kingdom’s burgeoning tourism sector. The event reaffirmed its commitment to supporting Saudi Vision 2030, which aims to establish the Kingdom as a leading global tourism destination.
One of the notable participants at the event was Visit Qatar, which successfully concluded its participation as a Diamond Sponsor at the Saudi Travel Market 2025. The tourism board led a high-profile delegation to the event, comprising Qatar Airways, Qatar Calendar, leading Qatari hotels, and a host of destination management companies.
Saleh Al-Nisf, Visit Qatar’s International Markets Senior Manager for the Middle East and Africa, expressed his satisfaction with the event, stating that their presence as a Diamond Sponsor has been instrumental in strengthening ties with the Saudi travel industry and reinforcing Qatar’s position as a leading destination for Saudi travelers.
Other sponsors of STM 2025 included the Federation of Saudi Chambers of Commerce, Trips, TΓΌrkiye Tourism and Promotion Development Agency, Suknai Hotels & Resorts, RezLive, TBO.com, Madareem Hotel and AMSA Hospitality.
