Visit Qatar has announced a revamped organisational structure aligned with the National Development Strategy 2024-2030 and Tourism Strategy 2030.

The new strategic realignment aims to amplify Qatar’s diverse tourism offerings to boost international visitor demand, including the introduction of key roles focused on developing innovative attractions, diversifying events, and enhancing financial management and project planning. As such, specialists in digital products, festivals, and events have been appointed to drive such growth.

Visit Qatar’s chief executive, Abdulaziz Ali al-Mawlawi, said, “With our new team members on board, we are well-positioned to drive innovation, manage large-scale events, and deliver exceptional experiences that will attract visitors from around the world.”

By broadening Qatar’s global reach through its international offices, digital platforms, and innovative marketing campaigns, the agency aims to diversify the country’s offerings and experiences to continually captivate the interests of visitors.