dnata Travel has announced a significant 21% increase in average booking value for in-store services in 2024 compared to last year.
The company said the result was driven by a growing demand for complex, multi-destination itineraries with travellers preferring to walk-in services and seeking personalised expertise.
Multiple destinations
This summer, European multi-location trips combining train and self-drive travel were particularly popular, with France, Italy, and Switzerland being top destinations. Travellers opted for immersive experiences, exploring multiple cities and regions in one extended trip. Tailor-made Asian itineraries also gained traction, with Thailand, Sri Lanka, and Vietnam emerging as hotspots.
Cruise and luxury travel
Cruise itineraries offering multiple stops across countries are seeing steady growth, with dnata Travel anticipating even higher demand as the GCC cruise season approaches. Luxury travel bookings have also increased, with one notable example being a high-end French itinerary featuring private transport, guided tours, and exclusive experiences in Paris, Cannes, and Monaco.
Personalised service
Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, noted that multi-destination itineraries are trending as travellers seek immersive experiences. She said in-store experts provide personalised advice, making complex bookings seamless.
dnata Travel offers Wa one-stop solution, arranging flights, hotels, car rentals, tours, and insurance.
Winter trends
Looking ahead to the winter season, dnata Travel expects continued demand for multi-destination trips, particularly:
- Festive market tours across Budapest, Prague, Vienna, and major German cities, accessible by train.
- Ski holidays, with Club Med’s all-inclusive packages offering ski and lift passes, instructors, and guides.
- Lapland trips featuring Northern Lights tours, ‘igloo’ hotel stays, and scenic winter experiences.
- Japan, with travelers combining skiing on Hokkaido with visits to Tokyo and Kyoto.
Top performing stores
The most popular dnata Travel retail stores for bookings include:
- Emirates Group Technology Centre (Deira)
- Dubai Mall
- Mall of the Emirates
- Deira City Centre
- Mirdif City Centre
Dubai Hills Mall has emerged as the brand’s biggest growth story this year, fast becoming one of its highest performing stores in terms of booking value.
Growth prospect
The company, which boasts 13 retail outlets across the UAE, anticipates continued growth in luxury and cruise bookings as the GCC cruise season approaches.
