The Director of Sales and Marketing (in conjunction with the Sales Team) conducts all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives. Achieves key performance objectives.
Key Responsibilities
- Work with the Area/Outbound Sales Offices and the General Manager to ensure understanding of sales strategy and effective implementation of this strategy for the Hotel
- Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
- Work with Executive team to create and implement a sales plan addressing revenue, customers’ needs and the market
- Analyze market information by using sales systems and implement strategy to achieve property’s financial room and catering goals
- Assist Revenue Management with completing accurate six period projections
- Review sales and catering guest satisfaction results to identify areas of improvement
- Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely and complete information.
- Compile and/or direct the preparation of Actively participate and complete the preparation of the annual Sales & Marketing plans, quarterly updates and the annual Budget
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event
- Develop and manage relationships with key stakeholders, both internal and external
- Works collaboratively with off-property sales channels (e.g., OSO, ASO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
- Attend customer events, trade shows and sales missions to maintain, build or develop key relationships with OSO/ASO Managers and customers
Human Resources
- Responsible for HR leadership of direct reports and their teams (recruitment and selection, performance management (Appraisal/PDP), associate development and motivation, counselling / disciplinary issues.
- Maintain and enhance the open-door policy to all associates providing advice and guidance when needed in regards to their issues or concerns and/or grievances
- Ensure that the hotels are fully compliant with Wyndham people processes and deadlines that govern all Wyndham properties. i.e. AES, Success Matters, Probation reviews etc.
- Ensure that the administration of the 3-month/6 month review (where applicable) process in the operational departments and ensure that follow-up for all issues is done in timely manner and results of both follow-up and the initial reviews are communicated to all relevant parties
- Talent Reviews are alive and active, and the target audience know why they are so important
- Ensure 100% compliance with all mandatory training for departments; as well as the Departmental Trainers positively encouraged
- Control the LTO in the operational departments in conjunction with the DHR to ensure that any areas of concern and monitored and rectified.
- Conduct regular coaching sessions with HOD’s to further develop both their technical and management skills.
- Manage the AES process for the operational departments ensure that the follow up meetings are done, and the staff members have timely feedback.
- Conduct interviews for all Supervisory and HOD positions
- Review manning and re-recruitment of all positions
- Talent Reviews are alive and active, and the target audience know why they are so important
- Ensure one CSR event takes place every quarter
- Ensure that you dine in the Associate restaurant at least three times a week and provide DHR feedback
Communication
- To conduct or chair regular communication meetings with team(s) and actively participate in relevant business meetings to facilitate effective communication.
- Conducted weekly documented 121’s with all direct reports
- Share all relevant information with GM in weekly 121’s
- Monthly HOD Meeting
- Weekly Exec Com Meeting
- Quarterly all Hotel Meeting
- Monthly Business Review Meeting
Finance
- Prepare the expenses budget in conjunction with HOD’s
- Ensure vacation, PH and lieu days are used to the needs of the business
- Review with the DoF/DHR the payroll figures and challenge the HOD’s with regards to overspending and casual usage
- Ensure that the payroll is submitted to HR on the agreed date
Management
- Train and develop the team and provide support when required
- Ensure all direct reports have a PDP to achieve their goals
- Ensure that effective communication flow is maintained at all times
- Actively participate in the community involvement projects and initiatives together with the hotel’s management team
- Maintaining a business environment based on the Code of Conduct and Company Vision
- 5+ years of experience in hotel sales, marketing, or hospitality management.
- Proven track record of meeting or exceeding revenue targets.
- Bachelor’s degree in hospitality, business, marketing, or a related field.
- Strong leadership, communication, and negotiation skills.
- Proficiency in CRM software, revenue management tools, and digital marketing platforms.
- Knowledge of the hospitality industry, market trends, and competitor analysis.
- Ability to work under pressure and adapt to changing market conditions.
Desired Skills and Experience
Marketing Intelligence, Sales Forecasting, Commercial sales, Team Management, Organizational Skills
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