Airport lounge access is the golden ticket for many UAE credit cardholders, with a recent study revealing just how much they cherish this perk. Plush seats, complimentary snacks, and even a quick nap before your flight, it’s no wonder that 69% of UAE consumers would consider switching their payment providers if lounge access vanished from their benefits.

Collinson International, the travel experience and loyalty specialist, conducted this study, showing that lounge access isn’t just a ‘nice-to-have’, it’s the top reward for two-thirds of UAE cardholders. In fact, nearly half of the respondents prioritise travel-related perks when choosing their credit cards. These include not only lounge access, but also complimentary transfers (43%) and discounts on shopping (42%).

Why the obsession with lounges? For one, they offer a slice of luxury in an otherwise hectic travel environment. Instead of scrambling for a seat at a crowded gate, you could be sipping a cappuccino, catching up on work with high-speed Wi-Fi, or enjoying a quiet moment before a long-haul flight. For frequent business or leisure travellers, especially those jet-setting across continents, this little piece of serenity can make a world of difference. 

Senior Vice President of Commercial EMEA, Collinson International, Priyanka Lakhani said, “Our research highlights the importance of delivering experiences that not only attract and retain customers but also demonstrate a genuine understanding of their needs.”

The study highlights that these perks are not just about comfort, they play a crucial role in customer loyalty. Cardholders who feel pampered with tailored benefits are more likely to stick with their providers, even when faced with competing offers. This is particularly true for affluent consumers in the UAE, where personalised travel rewards are increasingly becoming a deciding factor in choosing financial products.

So, what’s the takeaway? For UAE credit cardholders, the airport lounge isn’t just a perk, it’s a prized possession. It’s not merely about escaping the chaos of the airport, it’s about the experience, the exclusivity, and the feeling of being a valued customer. And for banks and payment providers, it’s clear, keeping your cardholders happy might just be as simple as offering them a cosy chair, a hot drink, and a quiet space before they fly.