The Royal Jordanian Airlines has officially launched a year-round nonstop service connecting Mumbai’s Chhatrapati Shivaji Maharaj International Airport (BOM) to Amman’s Queen Alia International Airport (AMM).
The new route, operated four times weekly (Mondays, Tuesdays, Thursdays, and Fridays) aboard the modern Airbus A320neo, is set to transform travel between India and Jordan, with major implications for regional tourism players and outbound travel agents alike. This strategic expansion not only strengthens Jordan’s connectivity to South Asia but also opens the doors to Royal Jordanian’s expansive network of 50+ destinations across the Middle East, Europe, North Africa, and North America.
“With direct access to Jordan, a captivating country rich in history and culture, passengers can now easily explore its inspiring landscapes. This expansion reflects our commitment to showcasing Jordan’s unique charm and welcoming Indian tourists to uncover its hidden gems and vibrant traditions.” – Karim Makhlouf, Chief Commercial Officer of Royal Jordanian
Why the Indian market?
India is one of the fastest-growing outbound travel markets in the world, projected to send more than 50 million travellers abroad by 2030. These travellers are curious, culturally attuned, value-driven, and increasingly seeking destinations that offer history, nature, wellness, and unique experiences—hallmarks of Jordan’s tourism proposition.
What’s more, Indian travellers booking via Royal Jordanian tour packages enjoy visa-free access to Jordan, a major selling point that simplifies travel planning and removes friction from the booking process.
Also read: Unlocking China and India’s tourism potential for the Middle East
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What regional providers should know about Indian travellers
As Indian footfall to Jordan (and the wider Middle East region) increases, local travel providers including DMCs, hoteliers, tour guides, and tourism businesses must adapt to meet the preferences of this high-potential segment. Here’s are a few tips:
1. Multi-generational travel
- Cater to family groups with room options, private transport, and flexible itineraries
- Offer experiences that accommodate a range of ages and interests
2. Food preferences
- Clearly label vegetarian, Jain, halal, and spice-level options
- Partner with Indian restaurants or create hybrid menus in key properties
3. Social media drives discovery
- Offer “Instagrammable” moments at every touchpoint
- Work with micro-influencers from India to generate digital buzz
- Ensure your business is visible on TripAdvisor, Google Reviews, and Instagram
4. Shopping & local experiences add value
- Create curated market tours, visit artisans and organise good souvenir shopping / experiences
- Offer value-added extras like traditional performances, photo ops, and/or unique gifts
5. Communication & cultural sensitivity go a long way
- Basic Hindi greetings or cultural knowledge can greatly enhance guest satisfaction
- Offer customer support via familiar chat apps such as WhatsApp
Jordan’s appeal for Indian travellers
Travel advisors can note that this new direct service is perfectly positioned to promote Jordan’s major attractions to Indian travellers:
- Petra – A UNESCO World Heritage Site and bucket-list favourite
- Dead Sea – A wellness destination ideal for honeymooners, groups and families alike
- Wadi Rum – Adventure and desert glamour for cinema lovers and thrill-seekers young and old
- Amman – A city with rich archaeological history and vibrant local culture
Ways to capitalise
- Promote visa-free travel as a headline benefit
- Position Jordan as a wellness and cultural alternative to over-touristed destinations
- Develop packages tailored for Indian festivals, school holidays, and honeymoon season
- Leverage Royal Jordanian’s competitive fares and convenient connections
Agents can also note that with Royal Jordanian’s oneworld alliance membership, their clients flying with the carrier will benefit from a globally recognised standard of service, premium connectivity, and seamless onward travel options.
