Let’s be honest, we’ve all stood in those long and boring snaking airport queues at airports, often wondering why travelling feels more like a competitive sport than a joyful escape. Well, no more, says Dragonpass, as the company embarks on a mission to turn travel from frazzled to fabulous.
Fresh off the back of their wellness-first vision, where airports become zen zones and layovers start to feel like lifestyle upgrades, we had a chat with Chief Marketing Officer Andrew Harrison-Chinn to unpack how Dragonpass is bringing calm, care, and clever tech to the global travel experience.
From AI that actually anticipates your needs to partnerships that make “door-to-door” feel like a personal concierge service, Dragonpass is quietly rewriting the script on modern travel. So, pop your tray table up, settle in, and enjoy the insights into how Dragonpass plans to make your journeys smoother, calmer, and a whole lot more human.
Many travel brands talk about “care” but few truly live it. How does Dragonpass ensure traveller care remains a differentiating experience rather than just another check-box, especially amidst rising competition?
“Care” gets used a lot in the travel industry, but travellers know when it’s genuine. We believe that real care is felt, not claimed. It isn’t about grand statements; it’s about small things that make a journey easier when someone really needs it.
Care shows up in everyday moments. It’s helping a family get through the airport faster when travel is already tiring. It’s giving someone who’s been flying all day a quiet corner to breathe before they keep going. It’s removing friction when travel starts to feel overwhelming.
And at the heart of this is time. Time is the most valuable thing any of us have, and airports can take a lot of it from you. If we can give some of that back, whether through fast-track, a peaceful space, or simply reducing stress, then we’ve done something meaningful. We want to be that moment of calm in the middle of airport chaos. Just a pause, a breath, a little reset, so you can continue your journey feeling taken care of, not rushed through.
Given AI and predictive tech are reshaping every stage of the travel journey, how is Dragonpass using data and AI to anticipate traveller needs before they even express them, and what kind of personalised, next-gen experiences should we expect to see roll out soon?
AI is reshaping travel, and for us the real shift is moving from reacting to travellers’ needs to anticipating them. People shouldn’t have to go searching for support, the right option should appear at the right moment, without effort.
We’re using patterns across millions of journeys to do exactly that. If queues build, fast-track shows up. If someone’s just stepped off a long-haul flight, a lounge or spa suggestion feels natural. If a family is traveling together, dining options surface so they can stay together. We are investing in AI driven personalisation that feels intuitive, not intrusive.
And looking ahead, we’re building towards simple, conversational tools, so a traveller can say “I have a five-hour layover with elderly parents” and immediately get a thoughtful plan. For us, AI isn’t about replacing people or adding layers of tech, it’s about giving travellers time back, easing stress, and making the journey feel calmer and more human.
On Dragonpass being a “door-to-door” companion, what new partnerships or platform evolutions are helping turn that into reality?
When we talk about being a “door-to-door” travel companion, it’s about recognising that people are all different and don’t experience trips in fragmented pieces, they experience a journey. So we’re expanding beyond lounges and fast-track to partner across mobility, dining, wellness and on-ground lifestyle services, so travellers feel supported from the moment they leave home to when they arrive at their destination.
It’s not about adding random benefits, it’s about stitching the journey together and removing small points of friction along the way. Step by step, we’re building an ecosystem that feels connected, intuitive and present throughout the entire travel day, not just at the airport door.
Given airport spaces are finite, but the traveller’s appetite for premium comfort keeps growing, how does Dragonpass plan address this demand?
There’s only so much physical space in airports, and at the same time people are looking for more comfort and flexibility when they travel. For us, our focus is on expanding premium options and using technology to guide travellers to relevant experiences that suit their needs at the right time.
That might mean a lounge one trip, fast-track the next, a quiet meal space for families, or wellness services for long-haul travelers. It’s about giving travellers more choice and helping them find comfort in different forms, not forcing everyone through the same experience.
So yes, digital innovation plays a big part because smart guidance and flexible access can often ease pressure on physical space, while still giving people that sense of calm and control they’re looking for when they travel.
If we were to fast-forward to 2030, what would you hope Dragonpass stands for in the traveller’s mind, and how different will that be from today?
By 2030, we’d like travellers to think of Dragonpass as the consistent go-to solution that simply makes travel feel easier. A service that gives you time back, helps you feel settled in busy airports, and quietly smooths the journey so you can focus on where you’re going, not the stress of getting there. If someone feels calmer and more in control because of us, that’s the goal.
AI will support that, but in a way that feels personal and thoughtful, not technical. It will help us anticipate needs, offer the right options at the right moments, and create a more seamless flow through the entire journey, without losing the human touch. Ultimately, success for us is when using Dragonpass feels reassuring and effortless, like having someone looking out for you along the way.
If this conversation proves anything, it’s that Dragonpass is powering forward and redefining the entire rhythm of travel. From smart, predictive AI to wellbeing-infused services that turn airport chaos into something suspiciously close to serenity, their approach is refreshingly simple. And that is to help travellers reclaim their time, take their stress away, and add small moments that make the journey feel good again.
So here’s to calmer terminals, smarter journeys, and a travel world, where “care” is more than a buzzword. Bon voyage!
