The Middle East is about to up its luxury travel game as DCT Abu Dhabi and Miral present LOOP CEE, the prestigous luxury travel fair.
The landmark event named LOOP BEYOND BORDERS will take place from 15 – 19 September 2024 at Saadiyat Rotana Resort & Villas in Abu Dhabi and Anantara Qasr Al Sarab in Al Dhafra, where the elite of local hospitality will meet and connect with ultra-luxury buyers, travel partners and agents from Central and Eastern Europe.
Over the course of the five days, each exhibitor will have the opportunity to conduct 62 15 minute appointments, alongside numerous netowrking opportunities to connect with the 100+ top-tiered tour operators and agents from Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Albania and North Macedonia.
Looking forward to hosting the event, Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said, “LOOP BEYOND BORDERS not only supports Abu Dhabi’s journey to becoming one of the most prominent, must-visit locations in the world, but provides unparalleled networking opportunities and knowledge exchange, strengthening our ties across central and eastern European markets, and fostering long-term collaboration.”
Echoing the sentiment, Taghrid AlSaeed, Executive Director of Group Communications and Destination Marketing at Miral commented, “With its pristine beaches, luxurious resorts and growing cultural district, Saadiyat epitomises opulence at its finest. The destination’s allure serves as the perfect backdrop, elevating the LOOP CEE event and ensuring an unforgettable experience where luxury intertwines seamlessly with cultural richness.”
Sharing her excitement wih the collaboration, Astrid Oberhummer, Founder & CEO of LOOP, added, “We have had many great suppliers from Abu Dhabi at our LOOP editions over the past years and enjoy a deep trust in the DCT, and in the beauty of Abu Dhabi. With the unfailing support of DCT and Miral, the destination is predestined to provide the perfect setting for such an elevated luxury event.”
The hosting of LOOP BEYOND BORDERS comes as Abu Dhabi witnesses a marked increase in interest from travellers in Central and Eastern Europe. In the first five months of 2024, compared to the same period in 2023, the emirate experienced a significant increase in hotel guests from Bulgaria (86%), Romania (47%), Poland (42%) and the Czech Republic (31%).
By appealing to central and eastern European travellers, Abu Dhabi is strengthening its legacy as a top-of-mind destination where travellers from all over the world are warmly welcomed to experience a blend of culture and heritage, arts and entertainment, and unmatched events.
