🚨 WARNING: Skyscanner’s new DROPS feature may cause sudden and uncontrollable urges to book a flight, abandon plans, and embark on spontaneous adventures!
Prolonged exposure may lead to all sorts of side effects including increased excitement, impulsive travel and bragging rights, but one thing’s for sure – DROPS will take your travel game to new heights!
With aggregators battling it out for user attention and even lastminute.com making strategic moves in the Middle East, Skyscanner is taking a bold step ahead with its latest feature; DROPS. Here’s what you need to know.
The drop on DROPS
DROPS is an exclusive app-only feature that uses push notifications to alert you when flight prices drop by at least 20% from what they were just a week ago. Tailored to your nearest airport, it transforms the way you search for and book flights, making deal-hunting fun and engaging. Whether you’re an early planner or a spur-of-the-moment adventurer, DROPS promises to keep you in the loop and ready to pack your bags.
The top ‘dropped’ destinations so far
During the pilot test, the UAE saw Malé as the top destination with average savings of AED 1,228 ($337.92) closely followed by Mumbai and Jeddah. In Saudi Arabia, Cairo topped the list with savings averaging SAR 697 and the biggest deals offering SAR 4046.47 off.
For international travellers Dubai was ranked second for biggest drops giving German and Indian travellers average savings of AED 1,032 and AED 650. For Italian travellers, Abu Dhabi and Jeddah were the top destinations with AED 815 and AED 410 average savings respectively.
Raising the bar in a competitive industry
The travel aggregator market is buzzing with innovation, and every company is eager to capture the wanderlust of millions. By combining advanced technology with a keen understanding of traveller behavior, Skyscanner’s DROPS doesn’t just compete, it sets a new benchmark.
By making the process both intuitive and enjoyable, DROPS is a clear message that the race isn’t just about offering low prices, but about creating memorable, user-centric experiences.
The power of geo-targeting
One of its standout aspects is geo-targeting. This feature tailors its notifications to your nearest airport, ensuring that the deals are not only timely but also highly relevant.
In 2025, travel consumers are more informed and expect real-time value, so every aggregator is needs to be engaging. The key to success lies not just in offering low prices, but in using creativity and technology to connect with customers on a personal level. DROPS does this by seamlessly integrating location data, timing, and deal-specific push notifications to deliver an experience that feels uniquely curated for each user.
Spontaneity meets savings
The increasing desire for spontaneous travel and real-time, on-the-day deals is not new, but being able to deliver this directly to travellers is a stand out. It streamlines the booking process, making it easier than ever to act on impulse without missing out on the offer. It’s a reminder that the thrill of spontaneous travel isn’t confined by borders, it’s a universal appeal!
Appealing to multiple types of travellers
By delivering deals that are both timely and relevant, DROPS caters to a region where travel is as much about business as it is about leisure. For many in the Middle East, travel platforms have to serve dual roles, facilitating spontaneous weekend getaways while also supporting strategic business trips. Aggregators that can balance this nuanced demand with thoughtful, personalised features are the ones poised to thrive.
The future of aggregator engagement is changing
Skyscanner’s DROPS demonstrates the power of pairing cutting-edge technology with a user-centric design approach. As competition intensifies, the travel aggregation market, especially in the Middle East, is set to witness a new era of creativity and engagement. Whether it’s through geo-targeted alerts, interactive features, or simply delivering the thrill of a spontaneous deal, the companies that dare to innovate will capture the hearts, and wallets, of travellers.
