Skyscanner, the world’s most popular air travel website and leader in travel advertising, has launched their innovative technology-led Ads Platform.

Built in collaboration with airlines, online travel agents, media agencies and travel brands, the platform has been designed from the ground up to help partners navigate the evolving digital advertising landscape; and promises to reach a global monthly audience of 110 mil + in-market travellers in a targeted and privacy-centric way.

Why was the Skyscanner Ads Platform developed?

The fact is, the digital ads ecosystem is changing and people want more privacy. New regulations also are steering advertisers away from being able to track consumers across websites, devices and apps, thereby forcing businesses to rethink their digital marketing strategies.

As the advertising ecosystem undergoes a radical shift, advertisers will face increased challenges in identifying, targeting, and measuring the impact of their advertising efforts.

How does it work?

The Ads Platform combines first-party data intelligence and popular ads suite with an advanced Ads server and a new Ads manager to help partners reach travel audiences.

With 51% of travellers that come to Skyscanner exploring and undecided on where to take their next trip, this unique combination enables brands to drive meaningful engagement with audiences searching for inspiration, without relying on third-party cookies or other tracking technologies.  

Intelligent advertising tools  

Skyscanner’s latest ad platform upgrade is a total game-changer for travel providers. With its advanced ads server and manager, powered by sophisticated AI algorithms, advertisers can now launch, manage, and optimise contextual ad campaigns with unprecedented ease, precision, and impact.

By analysing real-time market trends and campaign performance, this intelligent platform provides advertisers with actionable, data-driven recommendations. There’s also the flexibility to adjust ad spend in real-time based on these deep insights into traveller motivations, preferences and search behaviour. Bonus!

“With the increasing focus on consent, the future of cookies and general tracking practices within the advertising ecosystem, Skyscanner Ads Platform is a game-changer for advertisers wanting to reach highly engaged global audiences who are in the market to travel. We’re harnessing the power of Skyscanner’s first party data and combining it with smart, proprietary technology to drive more meaningful, effective, and importantly – privacy centric – results.” – Kirsten Stirling, Senior Director of Product Management, Skyscanner.

What do advertisers get access to?

• Skyscanner’s popular suite of native ads
• An advanced proprietary ads server that uses machine learning to deliver the right ads to the right travellers at the right time, ensuring you get the best results.
• Skyscanner Ads Manager, a strategic tool to help you plan and manage campaigns, see performance trends, and discover market insights and growth opportunities. 
• Exclusive first-party data from 110m+ global users who visit Skyscanner every month. 

The Skyscanner Ads Platform is currently being rolled out.

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