Global hospitality giant, Hilton, has announced that it is on track to operate and pipeline 100 hotels in Saudi Arabia this year. The company continues to introduce more of its award-winning brands to the country, with 14 brands currently trading and in the pipeline.
As part of its growth strategy, Hilton is set for multiple new signings, with plans to add over 21,000 rooms in locations across the country. The new signing marks the debut of Hilton’s premium economy brand, Spark by Hilton, in the Middle East and Africa. Since its launch in 2023, Spark by Hilton has been at the forefront of innovation and is well positioned to grow and scale quickly.
“Saudi Arabia is undergoing a remarkable transformation, and we are proud to be playing a leading role in it becoming a top global tourism destination.” – Guy Hutchinson, President of Middle East & Africa at Hilton
He added that Hilton’s diverse portfolio would help broaden the appeal for today’s discerning travellers, and that the company’s growing hotel pipeline is set to generate over 15,000 job opportunities.
“We are excited about reaching 100 hotels trading and in the pipeline in Saudi Arabia, as we continue to diversify our footprint and introduce more of our global brands across both established and emerging destinations.” – Carlos Khneisser, Vice President of Development for the Middle East & Africa at Hilton
Spark by Hilton Makkah Aziziyah is set to open later this year, marking the brand’s debut in the MEA region. The 329-guest room property will offer twin-bed and triple-bed guest rooms and is ideally situated to serve pilgrims. Developed by Al Musbah Group, Spark by Hilton Makkah Aziziyah is one of several Hilton projects underway with the group across Makkah, Madinah, and Dammam.
Khneisser added that Hilton continues to bolster its luxury presence across the kingdom with its iconic Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts brands. Recent signings include properties in Jeddah, Jizan, and Abha, as well as at the NEOM Community site. With two-thirds of its pipeline in Saudi Arabia already under construction, Hilton looks forward to continuing its work with new and existing owners to deliver more hotels at all price points for guests across the kingdom.
