Hilton has pioneered a groundbreaking initiative in the UAE by implementing the Hidden Disabilities Sunflower programme across its hotels and corporate offices, becoming the first global hospitality operator to do so. This innovative programme empowers individuals with non-apparent disabilities, such as anxiety or autism, to discreetly signal their needs by wearing a Sunflower lanyard, ensuring a more personalised and supportive experience.
A commitment to support and understanding
With most team members trained to recognise the Sunflower symbol, Hilton is dedicated to providing a welcoming environment for all guests. According to Guy Hutchinson, President of Middle East & Africa at Hilton, “This partnership is a significant step towards creating a seamless experience for every guest and a great workplace for every team member.” By acknowledging the needs of guests with hidden disabilities, Hilton is setting a new standard for inclusive hospitality in the UAE.
Why this matters
- Increased accessibility: By recognising and supporting guests with non-apparent disabilities, Hilton is making its hotels more inclusive and accessible to a wider range of travellers.
- Improved guest experience: Trained staff can provide better support and accommodations, leading to a more seamless and enjoyable experience for guests with hidden disabilities.
- Industry leadership: Hilton’s commitment to inclusivity sets a positive example for other hospitality companies to follow, promoting a more welcoming and supportive industry-wide culture.
What this means for travel agents
- Better client experiences: Travel agents can now confidently recommend Hilton hotels to clients with non-apparent disabilities.
- Increased client satisfaction: By partnering with Hilton, travel agents can offer their clients a more personalised and accommodating experience.
- Growing demand for accessible travel: As awareness and demand for accessible travel grow, travel agents can greatly benefit from working with hotels like Hilton that prioritise inclusivity and support for guests with disabilities.
This initiative is a significant step forward in creating a more inclusive and supportive hospitality industry, and travel agents can significantly benefit from partnering with hotels that prioritise accessibility and guest experience.
Also read: The future of travel is accessible and why travel agents should be on board
