More than one billion people worldwide live with a significant disability, yet they face considerable challenges when travelling or pursuing careers in tourism. To address this, UN Tourism and the Federal Ministry for Economic Cooperation and Development (BMZ) have joined forces to promote inclusive tourism and challenge discriminatory practices.
A billion-dollar market awaits
People with disabilities are a significant and growing market, with 80% living in developing countries. When they travel, they often bring two to three companions, presenting a substantial revenue opportunity for businesses that cater to their needs.
Also read: The future of travel is accessible and why travel agents should be on board
Creating a more inclusive tourism sector
At ITB Berlin 2025, UN Tourism and BMZ called for international cooperation to create more jobs, open up travel opportunities, and build resilient communities. They highlighted the importance of:
- Implementing accessibility as a long-term investment, not a charitable act
- Engaging in social and digital innovation to benefit people and communities
- Better serving the billion-dollar market of consumers and employees with disabilities
Good practices and recommendations
A forthcoming report will showcase successful initiatives from around the world, including Albania, Austria, Ecuador, Germany, India, Jordan, and Morocco, as well as international success stories championed by the World Sustainable Hospitably Alliance, Amadeus, European Network for Accessible Tourism and European Disability Forum. Recommendations will focus on:
- Collaborating with people with disabilities to understand their needs
- Building a business case for accessibility
- Upskilling employees
- Adapting job descriptions and workplace environments to accommodate people with disabilities
Also read: Emirates enhances the travel experience for people of determination
