A recent study by Amadeus, titled “Travel Dreams,” explores the evolving needs and expectations of travellers. The report, which surveyed 6,000 travellers from six countries, including the UK, France, Germany, US, China, and India, provides valuable insights into the factors that drive trip decisions and how technology can enhance the travel experience.
Personalisation and extras drive hotel revenue
The study found that 63% of hotel guests are willing to pay extra for personalised features such as a specific view, floor, or in-room amenities. These extras could increase hotel revenue by over $5,300 per room per year. Travellers also crave personalised service, with 50% citing a warm welcome and tailored experience as essential to their ideal hotel stay.
Social media and influencers shape travel decisions
The research highlights the growing influence of social media ads and travel influencers on travel choices. In contrast, traditional sources like newspapers, travel agents, and TV ads are declining in importance. Business travellers, in particular, are embracing technology, with 71% interested in online or self-service check-in, and nearly a quarter (22%) of business travellers want to pay with cryptocurrency or digital wallets in the future.
VR, AI, and crypto payments on the rise
The study reveals a growing interest in emerging technologies like virtual reality, artificial intelligence, and cryptocurrency payments. 82% of business travellers and 66% of leisure travellers want to explore destinations through virtual tours, while half of all travellers would use AI for dinner recommendations.
Travel insurance remains a concern
The research also highlights the financial risks of not having travel insurance, with travellers estimating an average loss of $1,210 per person due to lack of coverage.
“…our mission is to empower the industry to be able to provide exceptional experiences at every step of the journey. Projects of this kind show how diverse peopleβs needs are, depending on key factors such as the purpose of their trip, their age or where they are from. By combining this knowledge with innovative new technology, hoteliers, destinations, mobility and travel protection providers have real opportunities to drive profitable demand, create personalized trips for guests and connect the dots across the endβtoβend experience for people. Working in lock step with our customers, together we are transforming travel.” – Francisco PΓ©rez-Lozao RΓΌter, President, Hospitality, Amadeus
