The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Trip.com Group to elevate the city’s presence and appeal to travellers from China and South Korea.

Announced at the 2024 Trip.com Group Global Partner Summit in Abu Dhabi, the collaboration includes marketing campaigns and curated travel experiences to highlight the emirate’s attractions.

This partnership supports DCT’s broader Tourism Strategy 2030, which aims to attract 39.3 million visitors. Initiatives include integrating Abu Dhabi’s seasonal highlights and experiences across Trip.com platforms and creating tailored group tours and itineraries for the key markets.

This initiative also complements DCT’s growing presence in the Asia-Pacific region, marked by the establishment of offices in South Korea and Japan, as well as the hosting of the inaugural APAC Marketplace.

“With Trip.com Group’s extensive influence across key international markets we aim to create meaningful value for all stakeholders and showcase Abu Dhabi as a premier destination for culture, adventure, and year-round experiences.” – Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi

Trip.com’s extensive travel network, with over 1.7 million hotels and flights from more than 600 airlines, will no doubt enhance Abu Dhabi’s appeal among international travellers.

Jane Sun, CEO of Trip.com Group, praised Abu Dhabi’s rich heritage and modern attractions, highlighting the collaboration’s potential to deliver unique experiences to global audiences.

This partnership builds on other recent agreements by DCT, including collaborations with Agoda and MakeMyTrip, to strengthen Abu Dhabi’s position as a premier global travel destination.

Also read: Best time to visit Abu Dhabi: seasonal weather & travel tips