The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has just dropped two shiny new e-learning modules on its Experience Abu Dhabi Experts Platform, and they’re basically catnip for travel pros hungry to up their game.
Say hello to the Official Abu Dhabi Pass and Ramadan in Abu Dhabi modules, specifically created to give the global travel trade all of the insider intel required to craft smarter itineraries, impress their clients, and keep Abu Dhabi firmly on the map as a year-round showstopper of a destination.
The platform has long been one of DCT Abu Dhabi’s biggest hits, serving up a deep dive into everything the UAE capital has to offer. These new modules focus heavily on practical, trade-ready insights designed to help agents understand the destination on a deeper level, and ultimately sell it with confidence.
Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said:
“These new modules reflect how the Experience Abu Dhabi Experts Platform continues to evolve and how we prioritise providing our partners with practical, hands-on tools that make a real difference to how they sell the destination. Whether it’s helping them package the emirate’s leading attractions through the Abu Dhabi Pass or giving them the cultural insight to guide visitors respectfully during the holy month, this expansion ensures the knowledge they gain translates directly into stronger product design, more memorable experiences, and greater visitor satisfaction.”
The modules
The Official Abu Dhabi Pass unlocks up to 50% savings across more than 70 of the emirate’s headline attractions, from Louvre Abu Dhabi and Qasr Al Watan to Ferrari World Abu Dhabi and SeaWorld Yas Island Abu Dhabi. The module walks agents through everything the pass bundles in, including complimentary tourist shuttle access, free tourist SIM cards with eSIM options, and exclusive trade-only rates through a dedicated B2B portal. For travel angents and sellers, this is an incredible one-stop tool to build better itineraries, iron out client journeys, and pack in more value without breaking a sweat.
Meanwhile, the Ramadan in Abu Dhabi module guides travel professionals through one of the emirate’s most meaningful and magical times of year. It covers the spiritual and cultural significance of Ramadan, the customs that shape local life, and the abundant experiences visitors can enjoy. Think atmospheric Iftars, late-night Suhoor spreads, serene mosque tours at Sheikh Zayed Grand Mosque, and browsing souks that come alive when the sun sets. With this module, agents can confidently recommend Abu Dhabi with cultural fluency and ensure travellers approach the holy month with respect, curiosity and wonder.
Both modules aim to upskill the global travel trade and deepen collaboration across key markets. As the emirate’s tourism landscape evolves at pace, the Experience Abu Dhabi Experts Platform remains a cornerstone of the strategy to inspire and empower agents through structured digital learning, equipping them to craft itineraries that champion the destination’s culture, creativity and warm hospitality.
The programme is now available in multiple languages across major markets including the UK, India, China, the USA, Australia, France, Italy, Germany and the GCC.
Is Abu Dhabi having a moment?
If you’ve noticed Abu Dhabi creeping higher on bucket lists worldwide, you’re not imagining things. Visitor numbers have been consistently climbing year after year, and it has a lot to do with the excellent mix of blockbuster attractions, a booming events calendar, effortless luxury, and a growing appetite among travellers for destinations that offer both culture and modern comforts.
Abu Dhabi’s appeal is accelerating thanks to a number of factors, including:
- A surge in global connectivity, making the emirate easier and quicker to reach.
- World-class new attractions (hello, SeaWorld Yas Island Abu Dhabi, Saadiyat Island and its cultural district).
- A rapidly expanding dining scene, with Michelin stars, celebrity chefs and authentic eats.
- A reputation for safety, value and premium experiences, ticking major boxes for families, solo travellers and luxury-seekers alike.
What visitors can look forward to this Ramadan
Ramadan in Abu Dhabi is fast becoming a travel moment of its own, a period where the city glows with calm, culture and community.
Travellers can expect lavish Iftar feasts in hotels, desert camps and traditional venues, late-night Suhoor under the stars, special Ramadan markets and cultural nights, extended opening hours at malls and attractions, all wrapped in a warm, welcoming atmosphere perfect for first-time visitors keen to understand the region more deeply. There’s tradition, there’s sophistication – it’s a whole mood where cultural indulgence is at its best.
Also read: Luxury Iftar experiences not to miss in the Middle East
Meanwhile, Al Ain’s been crowned Arab Capital of Tourism 2026, making history as the first destination to snag both GCC and pan-Arab titles back-to-back, with a year-long celebration planned, building on its rising tourism success.
