While Dubai and Abu Dhabi may be busy flexing their tourism muscles, Ajman has just pulled a power move of its own, and it’s one that’s hard to ignore.
The Ajman Department of Tourism Development has had a brand glow-up and is now officially known as the Ajman Department of Tourism, Culture and Media. Yep, three dynamic sectors, one unified vision, and a clear message – that Ajman’s not just keeping up, but catching up with flair.
The rebrand, guided by the emirate’s leadership, merges the tourism, culture, and media departments under one forward-thinking umbrella. What does this mean? Well, we can expect more joined-up storytelling, a slicker strategy, and a turbocharged approach to showcasing Ajman’s charm, all while giving its neighbouring emirates a friendly nudge that there’s another player in town ready to shine.
Sheikh Abdulaziz bin Humaid Al Nuaimi, the new department’s Chairman, called the move a “confirmation of Ajman’s ambitions” and with a focus on innovation, sustainability, and integration. He’s certainly not wrong. It’s less bureaucracy, more action, and a big step toward positioning Ajman as a cultural powerhouse with plenty of tourism sparkle to boot.
Meanwhile, H.E. Mahmood Khaleel Alhashmi, Director General, described it as the start of “a new chapter” and that chapter seems to be written in bold headlines, not fine print. By fusing creativity, growth, and media influence, Ajman’s boldly scripting its own success story of authenticity integrated with digital-age dynamism.
For the B2B travel sector, this marks a thoroughly exciting turning point. Expect new collaboration opportunities, richer content narratives, and a push for smarter partnerships across tourism, culture, and communications. With everything now under one cohesive roof, trade players, DMCs, and media will find it easier (and faster) to plug into Ajman’s rising tourism ecosystem.
So yes, Ajman may be smaller in size, but it’s thinking big. With culture, media, and tourism now holding hands, the emirate is turning up the volume on its voice — and making sure it’s heard loud and clear in the region’s booming travel scene.
