Planning a trip is apparently going to get a whole lot easier, if the name of Saudi Arabia’s new travel business is anything to go by. 

‘Easy Trip Planners Limited’ launched in Saudi Arabia this week, as a fully owned subsidiary of the UAE’s EaseMyTrip.ae. 

As an online travel booking site, the new business promises to “redefine” the travel experience using cutting-edge technology, competitive pricing, and a customer-first approach.

“Our entry into Saudi Arabia and expansion in the Middle East, reflects our commitment to offering seamless travel experiences across the globe,” said Mr. Nishant Pitti, Chairman and Founder of EaseMyTrip. “We are confident that our technological expertise and customer-centric approach will help us grow rapidly in these regions and contribute to the growth of the global travel and aviation sectors.”

In addition to the new Saudi Arabia launch, EaseMyTrip will further expand its presence across the Middle East through strategic investment in two new Dubai-based entities: Ease My Trip Tours (EMT Tours) and Ease My Trip Holiday Homes (EMT Holiday).  

EMT Tours will focus on inbound and outbound tour operationsm, while EMT Holiday will cater to the growing vacation home rental market. 

“As we continue to scale, our focus remains on leveraging innovation to create unmatched value for our customers and stakeholders,” Mr Pitti added. “We are determined to strengthen our position in the global travel ecosystem, foster economic growth, and enhance connectivity in both emerging and developed markets.”