The Saudi Tourism Authority (STA) has launched the Saudi Summer Program 2024 under the slogan “Saudi Summer is Next Door.” 

Running until the end of September across seven destinations including Aseer, Al Baha, Taif, Jeddah, Riyadh, AlUla, and the Red Sea, the program features more than 550 tourism products and 150 special offers specially tailored for adventure seekers, luxury travellers, and cultural enthusiasts.

Highlights of the program include the debut of the Aseer Season, the return of the Jeddah Season, and major events like the Esports World Cup in Riyadh and multiple boxing tournaments in Riyadh and Jeddah. To support the Kingdon’s goal as a premier global tourist destination, STA is working with strategic partners to offer attractive packages, enhanced eVisa options, and increased flight connectivity to make Saudi Arabia more accessible and appealing.

Speaking about the program at an event in May held by the STA, His Excellency Ahmed Al Khateeb, Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority, said, “The Saudi Summer Program 2024 is our commitment to showcasing the rich cultural heritage, natural beauty, and unparalleled hospitality that Saudi Arabia offers. We invite local and international tourists to experience the diversity of our seven unique destinations and take advantage of the exceptional offers and packages designed to create unforgettable memories.”