Basketball superstar Shaquille O’Neal, aka Shaq, has traded his sneakers for spices as he explores the vibrant Abu Dhabi’s street food scene for the Emirate’s latest campaign, Street Bites with Shaq.

A drool-worthy video series that aims to be a slam dunk for culinary tourism in Abhu Dhabi, the series shows Shaq delving into the city’s rich flavors and cultural diversity across eight foodie destinations, highlights traditional Emirati dishes, global influences, and creative twists.

No doubt Shaq’s culinary escapades will leave viewers salivating as he devours lamb ghouzi, luqaimat (aka ‘mini basketballs’). He even creates a limited-edition giant ‘Shaqwarma’ at Beit El Khetyar. His larger-than-life personality witty commentary and hands-on involvement no doubt make for great entertainment and inspiration.

Aligning with global tourism trends to hero authentic experiences, the series is set to make a mouth-watering mark on Abu Dhabi’s tourism scene among foodies.