Drawing on the transformative power of culture to inspire, unite and open minds, DCT Abu Dhabi launched its latest ‘Be Moved in a Thousand Ways’ campaign to promote Saadiyat Cultural District as the newest destination for creativity and curiosity.

In the video, media mogul and philanthropist Oprah Winfrey introduces the District before taking viewers on a spellbinding journey filled with inspiring messages from local and international cultural leaders on the importance of art and cultural connectivity.

Chairman of DCT Abu Dhabi, HE Mohamed Al Mubarak, said, “Culture transcends mere connections; it shapes our very evolution and broadens our perspectives. Here in Abu Dhabi, we embrace this influence, fostering a deep appreciation that resonates throughout our community. Saadiyat Cultural District embodies ‘cultural hope’. The District will convey a message of cultural diversity that will become more powerful over time, creating global connections, inspiring cultural exchange, and fostering new ways of thinking to support the region, the global South and the world. Saadiyat Cultural District is somewhere people can come to learn from the past, understand our present and focus on our future.”

Already home to Louvre Abu Dhabi, which has welcomed 5 million visitors since opening in 2017; Berklee Abu Dhabi which offers music, educational and performing arts programmes; and Manarat Al Saadiyat, home of Abu Dhabi Art and Culture Summit Abu Dhabi, visitors can soon look forward to even more museums and collectives with DCT Abu Dhabi confirming Saadiyat Cultural District is on track to complete in 2025.

• Zayed National Museum, the national museum of the United Arab Emirates (UAE), will celebrate the nation’s history and culture, and honour the legacy of the country’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan.
• The Natural History Museum Abu Dhabi will include a research and teaching institution that will bring visitors on a 13.8-billion-year journey through the story of the universe.
• teamLab Phenomena Abu Dhabi will invite visitors on an ever-evolving exploration that transcends the limits of their imagination as they navigate the confluence of art, science, technology and the natural world.
• Guggenheim Abu Dhabi is set to be another major landmark and the region’s leading museum for modern and contemporary, and will feature more than 600 works from the 1960s including the most important artistic achievements.

Contributors to the ‘Be Moved in a Thousand Ways’ campaign include HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi; HE Zaki Anwar Nusseibeh, Cultural Adviser to the President of the UAE and Chancellor of the United Arab Emirates University; HE Noura bint Mohammed Al Kaabi, Minister of State at the Ministry of Foreign Affairs UAE; Lord Norman Foster, Pritzker Architecture Prize-winner and architect of the Zayed National Museum; Mariët Westermann, Director and CEO of the Solomon R. Guggenheim Museum and Foundation, celebrated artists Mohammed Ibrahim, Najat Makki, Afra Al Dhaheri from the UAE; multi award winning Actor, Musician and Entrepreneur Idris Elba OBE; legendary pianist Lang Lang and many more.