Saudi Arabia has officially launched its highly anticipated Saudi Winter 2025 program, themed “Winter is Alive”, setting the stage for a dynamic season of cultural, entertainment, and tourism experiences designed to attract both regional and international visitors.
Unveiled this week in Riyadh by Tourism Minister Ahmed Al-Khateeb, the calendar was launched in collaboration with more than 120 private sector partners, underscoring the strong industry alignment behind Saudi’s growing tourism offering.
Running through the first quarter of 2026, the program will feature an extensive line-up of over 1,200 tourism products, and more than 600 special offers across key destinations including Riyadh, Diriyah, Jeddah, AlUla, the Red Sea, Al-Khobar, and the Eastern Region. Visitors will also be encouraged to explore the unique cultural and natural diversity of Qassim, Hail, and Madinah.
From blockbuster attractions such as the WWE Royal Rumble in Riyadh and a special collaboration with global content creator MrBeast, to international sporting highlights including the World Rally Championship and the F1H2O UIM World Championship powerboat race in Jeddah, the winter season is set to capture the attention of a broad audience. Wellness and cultural enthusiasts will also find experiences tailored to them, including the AlUla Wellness Festival, poetry nights, theatre, and immersive heritage programming.
Speaking at the launch, Minister Al-Khateeb said,
“The launch of Saudi Winter 2025 presents a new opportunity to further position Saudi Arabia as a leading global winter destination. The program builds on the achievements of the past five years in the tourism sector, particularly the growth in visitor numbers and spending, in line with the Kingdom’s Vision 2030, which targets 150 million visitors by 2030.”
The diverse calendar reflects Saudi Arabia’s continued focus on expanding its tourism ecosystem through large-scale public-private partnerships and highlights the Kingdom’s ambition to cement itself as a year-round global destination.
To download the calendar click HERE.
