The American Express 2025 Global Travel Trends Report uncovers the motivations and preferences of Gen Z and Millennial travellers, providing valuable insights for the travel industry. The report highlights four major trends shaping the future of travel:

1. Memory travel

Travellers prioritize creating lasting memories and supporting local communities. 73% of global respondents consider it important to support local small businesses while visiting a new destination. Additionally, 82% of Millennials and Gen Z travellers seek unique, one-of-a-kind goods to commemorate their trips.

2. Family travel

Millennials and Gen Z parents are redefining family travel. 58% plan to bring extended family on vacation in 2025, citing “quality time” as the primary reason (89%). Children also play a significant role in planning family trips, with 68% of Millennials and Gen Z parents involving their kids in the decision-making process.

3. Benefit travel

Travellers are increasingly looking for ways to maximise their travel rewards. 66% of global respondents believe that combining credit card rewards with other loyalty perks provides the best value for international trips. Additionally, 58% of travellers are likely to stack benefits from multiple loyalty programs to upgrade their travel experiences.

4. Tap-in and take-off travel

Younger generations are embracing AI-powered travel planning and mobile booking. 83% of Millennials and Gen Z travelers find AI-powered travel planning useful, while 80% prefer using travel apps and social media for planning. Additionally, 66% of Millennials and Gen Z travellers typically download relevant travel apps before their trips.

The report highlights significant generational differences in travel preferences and behaviors, providing valuable insights for travel companies looking to cater to the next generation of travellers.

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