Discover Saudi, a leading destination management company in Saudi Arabia, has become the first DMC from the kingdom to join the International Congress and Convention Association (ICCA).

This membership will enable Discover Saudi to leverage its status as the kingdom’s DMC of choice and enhance Saudi Arabia’s thriving MICE sector, aligning with Saudi Vision 2030.

As an ICCA member, Discover Saudi will gain access to a global network of event organisers, boosting KSA’s convention and congress industry. The company will also utilise Almosafer’s digitally advanced platforms to engage ICCA’s network and provide various opportunities for travel and tourism services.

“We are delighted to welcome Discover Saudi (part of Almosafer) as the newest member of ICCA in Saudi Arabia. Their commitment to enhancing the Kingdom’s position as a premier business events destination aligns perfectly with ICCA’s vision of fostering global collaboration and industry growth. As Saudi Arabia continues to expand its MICE sector, we look forward to supporting Discover Saudi in leveraging ICCA’s global network, resources, and expertise to drive impactful and sustainable business events.” – Senthil Gopinath, CEO, ICCA

As a member of ICCA, Discover Saudi will tap into a wealth of resources, gaining access to a vast database of over 220,000 meetings, 20,000 recurring meeting series, and 11,500 associations.

Combined with ICCA’s global network spanning almost 100 countries and over 1,100 members, this membership will enable Discover Saudi to leverage the organisation’s expertise in driving economic and social progress through events and meetings, further boosting the position of the company in the international MICE market.

“With our membership in ICCA we aim to redefine the landscape of interconnected businesses through collaboration and innovation, to capitalize on Saudi Arabia’s ever-growing conferences and conventions sector. Supporting Saudi Arabia’s ambition to lead the world in large-scale business events and exhibitions, Discover Saudi, as a leading provider of event logistics services in the Kingdom, will work with ICCA to further enhance our offerings, especially within the crucial MICE sector while driving more business inwards in keeping with our commitment to support Saudi Vision 2030.” – Muzzammil Ahussain, CEO of Almosafer

This membership will also enable Discover Saudi to further expand its convention and congress business in the Kingdom. In addition, the company will participate in the 2025 ICCA Congress in Porto, Portugal, this November.

Also read: MICE in MENA: how are hotels stacking up?