M&I is rolling out the red carpet (and probably a few gold-plated welcome mats) for its next Flagship event, landing in Dubai from 30 November – 4 December 2025, right in the heart of the Middle East’s fast-rising MICE powerhouse.
And honestly, you couldn’t pick a hotter destination. Dubai isn’t just having a moment, it is the moment. With the region’s meetings and events scene booming, this year’s M&I Flagship Dubai promises five days of high-octane networking, next-level business opportunities, and a healthy dose of “Did we just strike a deal over that view?” energy.
Designed to unite the world’s top MICE minds, the Flagship brings together 150 leading properties, destinations, and DMCs, meeting with 160 top-tier buyers across three seriously productive days. This is ROI-on-steroids, the kind of matchmaking that turns conversations into contracts, and a platform built for forging partnerships that last a lot longer than a week in Dubai.
But fear not! It’s not all spreadsheets and suits. Delegates will get to experience Dubai in full technicolour, including curated activities, jaw-dropping venues, and evening events that prove why the city has become the Middle East’s most magnetic hub for business events, incentive travel, and even once-in-a-lifetime experiences.
Richard Barnes, CEO of Worldwide Events, said:
“Dubai continues to set the standard for innovation and ambition, making it the ideal location for our next Flagship event. M&I Flagship Dubai 2025 will provide a platform for the global MICE community to connect, share ideas, and explore new opportunities in one of the world’s most dynamic destinations. It’s about creating real value for our partners while highlighting the city’s unique ability to bring people and possibilities together.”
And speaking of possibilities, let’s talk about where everyone’s staying. The host partner, JW Marriott Marquis Hotel Dubai, is basically a vertical city of sophistication. As one of the tallest five-star hotels on Earth, it delivers skyline views, waterfront vistas, and over 10,000 square metres of adaptable event space. Twelve restaurants and lounges. Endless nooks for impromptu deal-making. And service so seamless it feels suspiciously like mind-reading. It’s the ideal HQ for serious networking with a side of “wow”.
Backing the event with powerful strategic support is Dubai Business Events (DBE), the official convention bureau under the Department of Economy & Tourism. DBE’s insight and local expertise have shaped a bespoke programme that captures Dubai’s famous blend of innovation, culture, and world-class hospitality — the pillars behind its meteoric rise as a global MICE destination.
Alongside DBE, another key partner, 2xceed, brings its signature luxury flair, curating bespoke meetings and immersive experiences across the Arabian Gulf. Expect events that don’t just impress… they perform.
Now, let’s talk evenings. Because this is Dubai, and while the sun may set, the energy certainly doesn’t…
The opening night will unfold at the iconic Nikki Beach Club, home of its “Celebration of Life” philosophy and the unofficial headquarters of good vibes. we’re talking crystalline waters, golden-hour glamour, and the kind of atmosphere that casually turns networking into something genuinely joyful.
As for the closing night, it’ll be at the architecturally iconic Jumeirah Emirates Towers. A Dubai landmark, it embodies the city’s elegance and ambition, offering glittering skyline views that would convert even the most cynical delegate into a wide-eyed admirer. Expect elevated dining, refined celebration, and just enough sparkle to remind everyone why the Middle East is fast becoming the world’s favourite MICE playground.
Why MICE professionals need to be there:
- 40 targeted meetings: Get stuck into 40 personalised, face-to-face meetings with AI-matched buyers and suppliers. These turbo-efficient 12-minute sessions guarantee purpose, clarity, and results, no small talk required (unless it closes a deal, of course!).
- Location discovery, done properly: Strengthen relationships beyond the meeting room with curated experiences that spotlight Dubai’s extraordinary mix of culture, innovation, luxury, and flavour. You’ll understand exactly why the city’s MICE scene is growing faster than its skyline.
- Evenings that mean business, and fun: Dubai’s nightlife and hospitality are both glamorous and strategic. This is where connections become collaborations.
Head to www.mi-forums.com registrations.
