Saudi Arabia launches AI smart guide, what does this mean for the industry?
Saudi Arabia Tourism Authority has stepped into the future with the launch of ‘SARA’, a beta version of an AI-powered smart guide. Unveiled this week...
Tag : AI
WTM 2024: Top news and stories from the Middle East
by Newsroom
And just like that… World Travel Market 2024 wrapped up on the 7th of November, closing out another year of learning, socialising and partnering. Around...
Amadeus says generative AI is key to travel industry growth
by Newsroom
A recent Amadeus report has revealed that generative AI remains a top priority for the travel sector, with 46% of experts citing it as their...
AI in travel: Top five challenges and solutions
by Newsroom
AI offers exciting possibilities in travel, but it comes with a set of challenges that tour operators and agents must carefully navigate. Here’s a look...
How travel operators can leverage AI for customer journey excellence
by Newsroom
As the travel industry evolves, leveraging AI has become essential to remain competitive and grow. By integrating AI into each step of operations, from marketing...
AI and Aviation: Airlines of the future
by Newsroom
Airports in the Middle East are at the forefront of integrating artificial intelligence (AI) technologies to enhance operational efficiency, streamline passenger experiences, and prepare for...
AI meets customer service: tech with a personal touch
by Newsroom
One third of Middle East and North Africa (MENA) Chief Marketing Officers (CMO) are investing in personalisation this year. It’s the way forward for customer...
Boosting hotel revenue through AI in the Middle East
by Newsroom
In an era where artificial intelligence (AI) is rapidly becoming a cornerstone of various industries, the hotel and accommodation sector in the Middle East is...
Should we be threatened by the rise of AI travel agents?
by Newsroom
Artificial intelligence (AI) is reshaping the travel landscape by offering unparalleled efficiency and convenience. These AI-driven systems can quickly analyse vast amounts of data, tailoring...
Lokalee expands global reach through strategic partnerships
by Newsroom
AI-powered content platform, Lokalee has recently announced several key partnerships aimed at expanding its reach and enhancing its offerings in the Middle East. The first...