Brace yourself for a glimpse into the future of air travel as Qatar Airways unveils Sama 2.0 at the Arabian Travel Market (ATM) Dubai from 6 – 9 May 2024.

The airline is set to dazzle industry experts and visitors alike with the world’s first AI-powered digital human cabin crew. Representing a quantum leap in travel technology, Sama 2.0 seamlessly interacts with passengers in real time. Poised to revolutionise the travel experience, Sama 2.0 will offer curated travel insights, assistance with FAQs, destination information, and more.

Visitors to ATM Dubai will have the opportunity to engage with Sama 2.0, experiencing firsthand the future of air travel innovation. Through QVerse, Qatar Airways’ immersive digital platform, or the Qatar Airways app, passengers can effortlessly interact with Sama, ensuring a seamless and personalised journey.

That’s not all. Qatar Airways will unveil its state-of-the-art exhibition pavilion at Hall no. 2 ME1450, showcasing the epitome of luxury and comfort embodied in the award-winning Qsuite. Visitors will be transported into a multi-sensory journey, immersing themselves in the innovation that defines Qatar Airways.

Attendees will also have the chance to embark on a virtual exploration of Qatar Airways’ aircraft cabins and Hamad International Airport, voted the ‘World’s Best Airport’ by Skytrax in 2024. From the opulence of the Al Safwa First Class Lounge to the sophistication of the Al Mourjan Business Class Lounge, guests will experience the epitome of luxury, firsthand.

Qatar Airways invites guests and trade partners to embark on a journey into the future of air travel at ATM Dubai, Dubai World Trade Center, Hall no. 2 ME1450, from 6 – 9 May 2024.