Saudi Arabia’s tourism sector has kicked off 2026 with powerful momentum, recording 37.2 million domestic and international visitors in the first quarter alone. The figures highlight the Kingdom’s accelerating rise as a major global travel destination, despite the global uncertainty.
Domestic travel led the surge, with 28.9 million trips taken within the country (up 16% YoY). Meanwhile, tourist expenditure climbed to SAR34.7 billion ($9 billion), rising 8% and signalling strong and consistent local demand.
Overall tourism spending reached an estimated SAR82.7 billion during the quarter, showing sustained activity across both domestic and international segments.
Holiday travel driving demand
Seasonal travel played a key role in boosting performance. During Ramadan and the Eid Al-Fitr school holidays, around 10 million domestic tourists travelled across the Kingdom, marking a 14% YoY rise. Spending during this peak period reached SAR10.2 billion (up 5%) showing just how important religious and holiday tourism is in driving sector growth.
Top cities see strong occupancy
Hospitality data shows high demand in key cities. Madinah recorded the highest hotel occupancy rate at 82%, followed by Makkah at 60% and Jeddah at 59%. These figures reflect the continued pull of religious tourism alongside urban travel.
Capacity expands to meet growth
The surge in visitors comes as Saudi Arabia rapidly expands its tourism infrastructure. By the end of 2025, the number of licensed hospitality establishments had risen 34% year-on-year to 5,937, boosting the Kingdom’s ability to accommodate rising demand.
Having already surpassed its original 100 million visitor target, Saudi Arabia is now aiming for 150 million annual tourists by the end of the decade, cementing its position as one of the fastest-growing tourism markets in the region.
