Oman experiences a tourism boom, and as Ramadan approaches, Qatar’s “Welcome Our Dear Neighbours” campaign is inviting GCC visitors to experience a memorable Ramadan in Qatar. Meanwhile, Wego has partnered with the Jordan Tourism Board to showcase the country’s rich heritage and hospitality. The UAE has also introduced a new 90-day multiple-entry visa, teamLab Phenomena Abu Dhabi to launch soon, and with Saudi tourists flocking to Egypt, the country’s luxury hospitality sector is booming.

Jordan’s tourism enjoys 22.8% revenue boost, launches MENA Travel Market Forum

Jordan’s tourism revenue has surged 22.8% annually to $680.5 million in January, driven by increased spending from Jordanian expatriates, non-Jordanian Arabs, and non-Arab visitors. This growth aligns with the country’s tourism strategy, which aims to attract international visitors to its cultural heritage and natural landscapes. To further boost interest, the tourism board has partnered with Wego.com to garner more interest and bookings.

Meanwhile, the Kingdom is also set to host the inaugural MENA Travel Market Forum in May, a groundbreaking event that will bring together industry leaders to explore the future of travel, showcase cutting-edge technologies, and foster partnerships. Key topics will include sustainable aviation, online payment solutions, cybersecurity, and artificial intelligence in tourism.

UAE opens new border crossing to Oman

The UAE has launched a new border crossing, Wam, in Dibba Al Fujairah, connecting the Emirates to Oman, with operations commencing on 26 February. This new facility, spanning 1 million square meters and comprising 19 buildings, aims to enhance connectivity and facilitate smoother travel between the two nations. The UAE’s Director General of the Federal Authority for Identity, Citizenship, Customs & Ports Security, Major General Suhail Saeed Al Khaili, emphasized that the new border post will promote ease of travel and strengthen trade relations.

Saudi Arabia’s entertainment scene is thriving

Saudi Arabia is gearing up to welcome two exciting new entertainment destinations. The Mercedes-AMG World of Performance, set to open in Qiddiya City before 2030, will offer an immersive experience showcasing the world of Mercedes-AMG, featuring interactive exhibits, simulators, and a Motion 4D Simulator Theater. Meanwhile, in Riyadh’s Boulevard City, Twisted Labs has launched as a new entertainment zone, offering a gaming centre, interactive challenges, and exclusive gaming products, further solidifying Boulevard City’s position as a premier entertainment destination.

Earlier this week…

Oman sees surge in Arab tourists and prepares for major sports event

Oman saw a 1.3% rise in Arab tourists in 2024, reaching 1.95 million visitors. The UAE, Yemen, and Saudi Arabia top the list of Arab nationalities visiting Oman. The hospitality sector also grew, with a 4% increase in hotel guests and a 5% rise in hotel revenues. The Sultanate aims to attract 6 million tourists annually by 2030 and is investing in new projects. In addition, Oman is gearing up to host the 3rd GCC Beach Games, “Muscat 2025,” from 5-11 April, featuring eight sports and six GCC nations. The event aims to promote sports tourism and strengthen cooperation among GCC countries.

Wego partners with Jordan Tourism Board

Wego has partnered with the Jordan Tourism Board to showcase the country’s rich heritage, landscapes, and hospitality to travellers. The partnership aims to inspire visitors to explore Jordan’s iconic landmarks, such as Petra and Wadi Rum, and discover its hidden treasures. Through targeted campaigns, storytelling, and exclusive initiatives, Wego and the Jordan Tourism Board aim to promote sustainable tourism and enhance Jordan’s global travel destination status. Travellers can expect exclusive campaigns, special offers, and immersive content to start rolling out.

Qatar launches Ramadan campaign

Visit Qatar has unveiled its Ramadan campaign, “Welcome Our Dear Neighbours,” inviting GCC visitors to experience a memorable Ramadan in Qatar. The campaign showcases Qatari hospitality and cultural heritage through events like the Throwback Food Festival, featuring traditional food, games, and cultural activations. Qatar is also encouraging citizens and residents to share the spirit of Ramadan with loved ones through the HAYA platform. More details here.

UAE introduces new 90-day visa

The UAE has launched a new 90-day multiple-entry visa that doesn’t require a local sponsor, making travel easier for tourists, business professionals, and family visitors. The visa is extendable up to 180 days per year and can be applied for online, with processing times ranging from 5-7 business days. Penalties for overstaying applies at AED50 per day.

Dubai Hosts BASE jumping event and opens largest private art gallery

Dubai recently hosted EXIT139, an extreme sports spectacle, where 31 elite BASE jumpers from 15 countries jumped from the 139th floor of Burj Khalifa. The event, held in partnership with the Dubai Department of Economy and Tourism, Skydive Dubai, and Emaar, featured 437 jumps over two days.

Meanwhile, Dubai’s largest private art gallery, MAVON Gallery, has officially opened its doors. The 10,000-square-foot space converges fine art, luxury real estate, high-end automobiles, fashion, and hospitality, featuring works by internationally renowned artists like KAWS, Basquiat, and Brendan Murphy.

teamLab Phenomena Abu Dhabi set to open in April 2025

teamLab Phenomena Abu Dhabi, a 17,000 sqm multi-sensory art experience, will officially open to the public on 18 April 2025 in Saadiyat Cultural District, Abu Dhabi. The immersive art experience, operated by Miral Experiences, will feature massive transformative exhibits that engage sight, sound, and touch, encouraging guests to expand their perception of the world. Conceived by Tokyo-based art collective teamLab, the installations will create a dynamic, ever-evolving experience, ensuring no two visits are the same.

Sharjah Ramadan Festival returns for 35th edition

The 35th Sharjah Ramadan Festival has kicked off, running until March 31 across the emirate. Organised by the Sharjah Chamber of Commerce and Industry, the festival features a range of entertainment activities, open-air Ramadan markets, and cultural performances. Highlights include the “Al Liyah Ramadan Market”, showcasing UAE heritage and craftsmanship, and the “Little Master Chef” contest. With extensive participation from shopping centres and retail outlets, the festival offers a unique shopping experience with promotional offers and discounts. The event aims to foster communal engagement, strengthen social bonds, and celebrate the spiritual values of Ramadan, aligning with the UAE’s “Year of Community”.

Saudi tourists flock to Egypt, boosting luxury hospitality

Egypt has seen a significant surge in Saudi tourists, with a 25% year-on-year increase in 2024, according to an Almosafer travel trends report. Saudi visitors spent an estimated SR5.6 billion ($1.5 billion) in Egypt, with an average daily spend of $300. This has led to a growing demand for luxury accommodations, particularly five-star resorts. In December 2024, Egypt enjoyed an average of 69% hotel occupancy rates, a YoY 25% increase. However, in major resort areas, occupancy exceeded 75%.