From the brand spanking new Marabella Resort Hotel selling out quicker than the new Eminem concert coming to Abu Dhabi in December to new big brand properties popping up in all the exclusive locations, the hotel sector in the Middle East isn’t slowing down. Here are the big brand names making a buzz over the last week.

Equinox Hotels too set up home in NEOM’s Magna

Equinox Resort Treyam is now on the books for one of Magna’s twelve destinations on the coast of the Gulf of Aqaba. Postiioned as an architectural marvel spanning a 450-meter-long bridge-like structure and floating 40m above a lagoon, the property will feature spacious guest rooms and suites, a 450m long pool, world-class culinary concepts, a Club House, a spa offering longevity and treatments that supporting health and performance, as well as a signature Equinox Fitness Club.

5th Anniversary for Le Méridien Dubai 

Le Méridien Dubai is celebrating its 45th anniversary, marking a significant milestone in its history. As one of the first five-star hotels in Dubai, opening in 1979, the hotel has been a landmark known for its luxury accommodations and exceptional service. Over the years, it has hosted numerous high-profile events and guests, contributing to Dubai’s hospitality industry. To celebrate, the hotel, along with its 15 hectare of surrounding landscape will host a variety of special events and giveaways including sapphire-themed afternoon tea, competitions, and reduced rate rooms. 

First phase of AED1 billion Marabella Resort Hotel sold out in eight Hours

Eight hours is all it took for the beachfront development on Europe Island to sell out. The Marbella Resort Hotel from Kleindienst Group, is the first phase in The Heart of Europe development located on the World Islands in Dubai. The launch event attracted 2,000 visitors from across Europe, the UAE, Saudi Arabia, and India. The rapid sellout underscores the project’s appeal and investor confidence in Dubai’s luxury real estate market particularly with the investment guaranteeing 8.33% ROI per year for 12 years. 

Seven Radisson Hotels for Turkey 

Aiming to expand its presence in Turkey, Radisson Hotel Group has announced seven hotels comprising of a combination of new openings and signings. This strategic growth aligns with Turkey’s tourism boom and Radisson’s commitment to open 100 new hotels by 2030. The new hotels will enhance Radisson’s footprint in the region, in key cities offering a mix of upscale and midscale options.

Following the opening of  Park Inn by Radisson Yalova City Center in April 2024, the new properties to expect include: 

• Radisson Hotel Mersin (Due Sept 2024)
• Radisson RED Izmir Point Bornova (Due Q4 2024)
• Radisson Hotel Istanbul Merter (Due Q4 2024)
• Radisson Hotel Bursa (Due Q1 2025)
• Park Inn by Radisson Istanbul Caglayan (Due Q3 2026)
• Premier Hotel Kagithane Istanbul, a member of Radisson Individuals (Due Q3 2026)
• The Parsana Konya Hotel, a member of Radisson Individuals (Due Q1 2027)

Jeddah gains a Millenium Hotel marking ninth in the region

Offering luxury accommodation, Millennium Hotels and Resorts MEA has expanded its offerings in Saudi Arabia with its latest hotel in Jeddah. The Millennium Al Masar Jeddah spans eight floors, has 252 accommodations across a variety of room types and three dining and beverage options. Catering to business and leisure travellers the hotel has nine function rooms, complimentary wi-fi, and an events team alongside its health club and outdoor swimming pool.

Four Points by Sheraton leads charge in sustainability efforts

Despite its urban location, the two Four Points by Sheraton locations in Dubai (Sheikh Zayed and Bur Dubai) have made significant strides in sustainability. Both locations have introduced practices to reduce carbon emissions, waste, and energy consumption. Four Points Sheikh Zayed has reduced C02 emissions by 60tns since 2023 by introducing an innovative food digester to eliminate food waste. Meanwhile Four Points Bur Dubai has introduced community initiatives like clutter-free meetings, donation drives, and eco-friendly transportation.

New Trump Tower announced in Dubai

International real estate developer Dar Global has announced its third collaboration with the Trump Organization to develop a new Trump Tower in Dubai. The project will feature luxury residences and hotel accommodations, combining opulence with the signature Trump brand. Strategically located, this development aims to attract high-end clientele seeking exclusive living and hospitality experiences. The new tower design which should be released by Q4 2024 is set to enhance Dubai’s skyline and contribute to the city’s reputation as a hub for luxury real estate and tourism.