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Analysis & ResearchBlogBoutique HotelsEgyptMiddle East and GCCNorth Africa

The Ibiza of the Middle East. The growing appeal of Egypt’s north coast

Beautiful beach in egypt with turquoise water
Address Beach Resort Marassi (courtesy Address Hotels Group)

Egypt’s goal of welcoming 30 million travellers by 2028 may be achieved with the help of both Turks and Saudis. 

According to recent reports, the number of Turkish nationals ticking Egypt off the bucket list this year has tripled compared to the last two years. This comes after Wego revealed that Egypt accounted for almost half of all bookings by Saudis between June and August this year. 

Of the record breaking 7.069 million visitors that visited Egypt during the first half of this year, around 250,000 were Turkish tourists. While the pyramids and the Nile are a strong drawing card, the increased interest in Egypt from both Turks and Saudis can be attributed to various factors including additional flights to the Arab Republic as well as the visa-free regime. 

The development of resorts along Egypt’s north coast and the growth of air services to Alexandria has also stimulated travel patterns. High quality, family friendly, all inclusive resorts appeal to large number of local and expat communities living regionally.

Modern high rise hotel next to incredibly turquoise blue water

Rixos Premium Alamein (courtesy Accor Hotels)

Egypt’s plan to privatise and improve airport operations will no doubt contribute to further visitation from both countries in the future, as will the country’s first luxury tourist train arriving in 2027 and the newly launched e-ticket reservation system which simplifies bookings for 22 archaeological sites and museums. 

Another factor boosting travel to Egypt from Turkey and Saudi Arabia is believed to be the affordable cost of accommodation. According to tour operator Coral Travel Turkey, hotel prices in Egypt’s coastal city of Hurghada were lower this summer, particularly in September, compared to similar hotels in other countries.

low key luxury hotel room with tan colour palette
Casa Cook North Coast – Egypt (Courtesy Casa Cook Hotels)

At the other end of the spectrum, there are a growing number of luxe low key luxury resorts, such as Casa Cook North Shore, Marmarica Beach Cabanas, . These oftentimes, adult only properties focus on wellness and providing an elevated food and beverage as part of their offerings. Travellers keen on Ibiza-esque vibes are also flocking to Sahel on Egypt’s north coast where white sands, turquoise waters and glamorous beach bars like The Lemon Tree Hacienda White, Karl Beach Club House and Leeloo are to be found.

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