There’s a new face in Middle East travel, and it’s not a celebrity or influencer. It’s Weegio, a pint-sized furry alien with a taste for adventure, a quirky language of his own, and a mission to not only simplify travel, but make it a whole lot more fun.
Wego, the leading travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has just rolled out this playful character as the face of its brand refresh. In doing so, it has become the first travel brand in the region to create a mascot.
From logo to legend: Why Wego went galactic
“We realised something very simple,” explains Roxana Nicolescu, VP of Brand Marketing at Wego.
“People don’t connect with logos; they connect with stories and personalities. With Weegio, we’ve created a character that feels alive — a curious, helpful, and funny guide who represents the way our users feel about travel. He simplifies complex features, reacts to trends, and makes the Wego experience not just useful, but also entertaining.”
This is no ordinary mascot. Weegio has his own “Weegish” language (crafted by AI sound engineers), sports Wego’s bold colours, and embodies the brand’s tagline: “The best travel deals in the Universe.” He’ll appear in short skits, memes, travel hacks, and maybe even on merch or filters—helping travellers see Wego as a trusted companion, not just another app.
Or as Nicolescu puts it:
“He’s more than a mascot — he’s a flexible content anchor that allows us to tell stories, explain features, and tap into culture in a way that is authentic and instantly recognizable. This refresh gives us a powerful edge as we build stronger connections with younger generations of travellers and differentiate Wego in the global travel space.”
Why Wego tops the charts in MENA
Of course, Wego doesn’t just have the friendliest alien in travel. It’s also the favourite OTA in the Middle East, and the numbers prove it.
- The most downloaded travel app in MENA, with 2.6 million monthly active users as of May 2025.
- Nine months running as #1 in the GCC, beating out global players with its local-first approach.
- Multiple awards, including Middle East’s Best Flight Comparison Website 2024, Golden App of the Year 2025, and top honours at the Arabian Travel Awards and SMARTIES MENA.
The secret? Localisation. From Arabic-language content and regional payment options to flexible Pay-Later plans via Tabby, Wego is designed for the way people in the region actually travel. Its marketplace compares hundreds of airlines, hotels, and OTAs, consistently keeping things simple, fast, and fair.
Middle East travel trends
Wego’s search and booking data offers a peek into how travellers are moving in 2025:
- Egypt is booming: GCC bookings grew 12% year-on-year, with 57% choosing 5-star stays.
- Saudi Arabia’s domestic travel is on the rise: 35% of bookings now stay within the Kingdom, with hotspots like Al Madinah and Riyadh surging.
- Europe is still irresistible: Milan, London, Sarajevo, and Tbilisi are among the top-searched summer destinations.
- India and Pakistan are climbing the charts: Driven by flight connectivity and diaspora ties.
More than an OTA, these insights make Wego one of the best barometers of what Middle Eastern travellers want right now.
With trust, advanced technology, and a little extraterrestrial charm, Wego is proving why it continues to reign as MENA’s top travel marketplace and we are all for it! For travellers, Weegio is more than a quirky alien. He’s the playful face of a brand that thoroughly understands the heart and humour of the journey.
