When AI travel planning goes wrong
In recent years, AI models like ChatGPT, Microsoft Copilot, and Google Gemini, have seeped into the travel‐planning process. Platforms promise to help shape itineraries within...
Category : AI
New Amadeus research reveals shifts in traveller behaviour and preferences
by Newsroom
A recent study by Amadeus, titled “Travel Dreams,” explores the evolving needs and expectations of travellers. The report, which surveyed 6,000 travellers from six countries,...
Dubai and Qatar both sign new technology partnerships
by Newsroom
Dubai and Qatar are continuing to invest in technology to further develop themselves as leading tourism destinations in the Middle East. Dubai’s Department of Economy and Tourism (DET)...
Is technology driving tourism to the Middle East?
by Newsroom
While once-upon-a-time a region less travelled, the Middle East, particularly the GCC countries, are finding themselves high on an increasing number of travellers’ bucket lists. ...
Securing the future of travel with blockchain
by Newsroom
In an era where digital transformation is reshaping the travel industry, blockchain technology emerges as a pivotal innovation. Its potential to address critical challenges like...
Sabre to empower travel agencies
by Newsroom
Sabre Corporation has anounced the global roll out of its Sabre Red Launchpad, a professional grade, user-friendly interface specifically desiged to provide agents with easy...
Saudi Arabia launches AI smart guide, what does this mean for the industry?
by Newsroom
Saudi Arabia Tourism Authority has stepped into the future with the launch of ‘SARA’, a beta version of an AI-powered smart guide. Unveiled this week...
AI in travel: Top five challenges and solutions
by Newsroom
AI offers exciting possibilities in travel, but it comes with a set of challenges that tour operators and agents must carefully navigate. Here’s a look...
AI meets customer service: tech with a personal touch
by Newsroom
One third of Middle East and North Africa (MENA) Chief Marketing Officers (CMO) are investing in personalisation this year. It’s the way forward for customer...
Boosting hotel revenue through AI in the Middle East
by Newsroom
In an era where artificial intelligence (AI) is rapidly becoming a cornerstone of various industries, the hotel and accommodation sector in the Middle East is...