Common misconceptions about the Middle East: Debunking the myths
The Middle East, a region often portrayed through a narrow lens, is far more than what headlines and misconceptions would have you believe. With its...
Tag : Insights
How travel operators can leverage AI for customer journey excellence
by Newsroom
As the travel industry evolves, leveraging AI has become essential to remain competitive and grow. By integrating AI into each step of operations, from marketing...
Experience over adventure, the modern traveller’s desire
by Newsroom
What are travellers really looking for? The answer may vary depending on the individual with age, hobbies and financial freedom swaying their interests. Yet there’s...
Bouncing back: The pandemic’s impact on youth workers
by Newsroom
Young people employed in the travel and tourism sector were among the most impacted individuals during the global pandemic, everywhere in the world except a...
Coldplay to Lionel Ritchie: Music tourism is hitting new notes in MENA
by Newsroom
On the same weekend that Saudi Arabia hosts 600,000 music festival goers in the Al-Ula desert, Abu Dhabi has confirmed Coldplay, one of the world’s...
Tasty! Middle Eastern airlines serving the best for inflight meals
by Newsroom
Of all the airlines in the world, the one serving the best inflight meals is apparently… Kuwait Airways. That is, according to travel insurer MoneySuperMarket...
Dubai shines as top luxury destination for 2024
by Newsroom
Dubai, a city that could be described as the diamond of the Middle East for its opulence and style, once again shines as a top...
AI and Aviation: Airlines of the future
by Newsroom
Airports in the Middle East are at the forefront of integrating artificial intelligence (AI) technologies to enhance operational efficiency, streamline passenger experiences, and prepare for...
Girls only! Female-led travel is taking off in the Middle East
by Newsroom
Increasingly, women in the Middle East are travelling around the world without the company of a man or chaperone. According to Women Travel Statistics, there...
AI meets customer service: tech with a personal touch
by Newsroom
One third of Middle East and North Africa (MENA) Chief Marketing Officers (CMO) are investing in personalisation this year. It’s the way forward for customer...