Trust before traction: The Middle East communications playbook
The Middle East has become one of the world’s most dynamic growth markets for travel and hospitality technology. Hotel pipelines are expanding at record pace,...
Tag : Middle East
Scroll, intention, transformation: 2026 MENA travel trends
by Newsroom
Across the Middle East, particularly in the UAE, travel is no longer defined by luxury alone. It is increasingly shaped by sustainability and climate awareness...
The $600m daily cost for Middle East tourism
by Newsroom
The escalating conflict involving Iran has delivered a sudden shock to travel across the Middle East, disrupting flights, weakening traveller confidence and threatening billions in...
Ultimate guide to convention centres in the Middle East
by Newsroom
When you think of the Middle East, your mind might jump straight to golden deserts, futuristic skylines, and falconry. It’s all of that and so...
Big-ticket events powering tourism growth in the Middle East
by Newsroom
From glittering sporting events to vibrant cultural spectacles, big-ticket events are proving pivotal in driving international tourism and economic growth across the GCC. Experts at...
Is sober tourism drawing tourists to the Middle East?
by Newsroom
Travel without the hangover is on the rise globally, especially among younger generations with 83% of Gen Z travellers saying they would consider alcohol-free travel....
GCC tourism’s turning point: experience-driven models leading the way
by Newsroom
A new joint report by PwC Middle East and data intelligence firm Mabrian Technologies, titled Stay Play Shop: Shaping Integrated Destinations for Connected Visitor Experiences, is calling...
Morocco: The hidden world of Game of Thrones
by Newsroom
While Game of Thrones is known for filming in Europe, some of its most striking scenes were filmed, or inspired by, locations in the Middle...
Middle East on track to generate $350 billion a year from tourism
by Newsroom
The tourism industry is on track to becoming one of biggest generators of revenue for the Middle East, with expectations that it will bring in...
The Middle East is the sky’s new center of gravity
by Newsroom
Middle Eastern airports are increasingly dominating global widebody aircraft traffic driven by ambitious airlines and strategic investments. In particular, Gulf mega-hubs like Dubai and Doha...