The Middle East masterclass in partnership-led tourism
Destinations are no longer competing on the ‘prettiest beaches’, it’s all about the experience and streamlined touchpoints for the traveller. At the heart of every...
Category : Features
analysis, research, insights and opinions
UN Tourism taps TikTok royalty
by Newsroom
Yes! Khaby Lame, the social media king of silent comedy and “no need to overcomplicate things” energy, is now lending his global megaphone to UN...
Smarter tech, stronger loyalty: The emerging trends ahead of HSMAI MEA 2025
by Newsroom
As the hospitality industry accelerates into a new era of innovation, two trends are redefining commercial strategy across the Middle East and Africa: the rapid...
Nine offbeat Tunisian delicacies you have to try
by Newsroom
Tunisia is an up-and-coming destination with a surprisingly delicious food scene. Here are some under-the-radar delicacies you can ask for, that are usually reserved for...
The ultimate guide to travelling in the Middle East with kids
by Newsroom
Air-conditioned mega-parks for the midday heat, buggy-friendly corniches by sunset, and lots of easy wins (nursing rooms, baby-changing, high chairs) inside malls and museums. This...
AI, adventure and accountability in the air
by Newsroom
The travel world is gearing up for a shake-up, and it’s coming fast. According to Marriott’s freshly released 2026 Ticket to Travel report, the next...
Travel 2026 will be weird, wild and wonderfully “you”
by Newsroom
It’s official! The travel trends of 2026 are here to shake up your itinerary and make sure it’s unmistakably you. From robotic butlers to supermarket...
It’s all about the “why”, according to Saudi travellers
by Newsroom
The travel conversation has just changed, and the new question is ‘why’ not ‘where’. According the Hilton Group’s newly released 2026 Trends Report, The Whycation:...
Dubai is turning Dirhams digital one tap at a time
by Newsroom
Dubai is on a mission to make the old “cash or card?” question feel as outdated as dial-up internet. With its bold Dubai Cashless Strategy,...
Selling the Middle East: A travel agent’s guide to tackling challenges and boosting bookings
by Newsroom
For anyone who isn’t already selling the Middle East, or would like to sell more, let’s have a little chat. Yes, it’s a treasure chest...